Tuesday, May 1, 2018

Route 15 - Marla DiPoto Nikki Piekarski

https://docs.google.com/presentation/d/1c3FBVTsqJJn7E5Zvb-LIfzPr-Xp_yFPQkQXIKqD_sZ0/edit?usp=sharing

Top 3:
  1. Maintaining a cohesive brand aesthetic across all channels. 
  2. Marketing the fact that it is a customized and unique product (whether it be through naming each bike, providing signature details or creating a customization feature on an app)
  3. Understanding that the target market spans generations, meaning there is opportunity for growth both online (such as social media) and in the physical world (brochures, posters, business cards).

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