MP Spring 2018: Camelbak Campaign

Due Dates

1/16: Introduction
1/19: Wieden+Kennedy Gary Vaynerchuk Keynote
1/23: Branding process lesson
1/26: Branding process lesson (continued)
1/30: Persona development lesson
2/2: Content mapping lesson
2/6: Photoshop basics lesson
2/9: Photoshop basics lesson continued
2/13: Industry professional discussion-Ben Smith
2/16: Digital Topic presentations
2/20: Digital Topic presentations
2/23: Brand research #1
2/27: Persona development #1
3/2: Content strategy #1
3/6: Media strategy #1 and lab
3/9: Campaign #1 presentations
3/13: No class/spring recess
3/16: No class/spring recess
3/20: Agency presentations
3/23: Agency presentations
3/27: Brand research #2
3/30: No class/Easter holiday
4/3: Persona development #2
4/6: Content strategy #2
4/10: Industry professional discussion-Melissa Conlon
4/13: Media strategy #2
4/17: No class/assessment day
4/20: Lab
4/24: Lab
4/27: Campaign #2 presentations
5/1: Lab
5/4: Final exam and evaluations