MP Spring 2018

Monday, January 22, 2018

Presentations

Branding Process-
https://www.dropbox.com/s/t4alupj4t0a9uwv/S18%20Comm%20319%20Digital%20Marketing%20Communication%202_Branding%20Process.pptx?dl=0

Buyer Personas-
https://www.dropbox.com/s/5a76vp0xx3akleg/S18%20Comm%20319%20Digital%20Marketing%20Communication%203_Buyer%20Personas.pptx?dl=0

Buer Personas Template-
https://www.dropbox.com/s/6btq5fhxsqnqi2w/S18%20Comm%20319%20Digital%20Marketing%20Communication%203_Buyer%20Persona%20Template.ppt?dl=0

Content Mapping-
https://www.dropbox.com/s/xutnq8j81ysuo8v/S18%20Comm%20319%20Digital%20Marketing%20Communication%204_Content%20Mapping.pptx?dl=0

Content Mapping Template-
https://www.dropbox.com/s/j5jfdqwgnedvaa1/S18%20Comm%20319%20Digital%20Marketing%20Communication%204_Content%20Mapping%20Template.ppt?dl=0

Photoshop Basics-
https://www.dropbox.com/sh/hli7wrq5wn1tcw3/AAA7kmDPqzspbiV17kTZgiaSa?dl=0

Motorcycle Images-
https://www.dropbox.com/sh/718hjj4f4wir24o/AABQ2Q_k-bUemfj6ugD6KOuca?dl=0

Posted by Adam Ritter at 10:01 AM
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Due Dates

  • 1/16: Introduction
  • 1/19: Wieden+Kennedy Gary Vaynerchuk Keynote
  • 1/23: Branding process lesson
  • 1/26: Branding process lesson (continued)
  • 1/30: Persona development lesson
  • 2/2: Content mapping lesson
  • 2/6: Photoshop basics lesson
  • 2/9: Photoshop basics lesson continued
  • 2/13: Industry professional discussion-Ben Smith
  • 2/16: Digital Topic presentations
  • 2/20: Digital Topic presentations
  • 2/23: Brand research #1
  • 2/27: Persona development #1
  • 3/2: Content strategy #1
  • 3/6: Media strategy #1 and lab
  • 3/9: Campaign #1 presentations
  • 3/13: No class/spring recess
  • 3/16: No class/spring recess
  • 3/20: Agency presentations
  • 3/23: Agency presentations
  • 3/27: Brand research #2
  • 3/30: No class/Easter holiday
  • 4/3: Persona development #2
  • 4/6: Content strategy #2
  • 4/10: Industry professional discussion-Melissa Conlon
  • 4/13: Media strategy #2
  • 4/17: No class/assessment day
  • 4/20: Lab
  • 4/24: Lab
  • 4/27: Campaign #2 presentations
  • 5/1: Lab
  • 5/4: Final exam and evaluations

Team

  • Adam Ritter (4)
  • David Wallace (5)
  • Dylan Brackett (5)
  • elektra nelson (3)
  • emily orlando (4)
  • Grace Mulleavey (5)
  • Jack and wyatt (1)
  • Jack Lucchesi (4)
  • Marla DiPoto (4)
  • Mike Sanchez (5)
  • Nicole Piekarski (4)
  • salma metwally (4)
  • stephanie mcnamara (4)
  • Wyatt Colangelo (4)
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